What is the main function of the Power BI service?

The main function of the Power BI service is to store and share reports in the cloud. This platform is designed to enhance collaboration among users by providing a centralized location where reports and dashboards can be published and accessed by various stakeholders. By using the Power BI service, organizations can ensure that insights derived from data are easily shared and available to users across different locations, which facilitates decision-making and data-driven discussions.

The ability to store reports in the cloud also means that users can access their reports from anywhere, using different devices, which increases flexibility and usability. Furthermore, the sharing capabilities allow users to distribute reports to specific individuals or groups, ensuring that the right stakeholders have access to relevant insights.

While creating data connections, designing custom visual elements, and generating automated insights are important features within the wider scope of Power BI, they are not the primary function of the Power BI service itself. Instead, those features support various aspects of data analysis and visualization within the environment but do not represent the core purpose of the Power BI service, which is focused on report storage and sharing.