What is the primary purpose of bookmarks in Microsoft Power BI?

The primary purpose of bookmarks in Microsoft Power BI is to quickly navigate to specific states of a report. Bookmarks allow users to save the current view of a report page, including filters, slicers, and the selected visualizations. This feature facilitates an interactive reporting experience by enabling users to easily switch between different views or perspectives of the data without having to manually reapply filters or change settings each time.

Using bookmarks, report creators can simplify navigation for end-users, making it easier for them to explore various scenarios, storylines, or presentations of data. This is particularly useful during presentations or when sharing insights, as it allows users to guide their audience through the data narrative seamlessly.

Other options, such as linking to external data sources, sorting data based on user preference, or generating automatic visualizations, do not align with the core functionality of bookmarks, which is focused on enhancing navigation and user experience within the report itself.