Why might a business create a custom dashboard in Power BI?

A business might create a custom dashboard in Power BI primarily to meet specific business needs because such dashboards allow for tailored visualizations and metrics that are directly aligned with the organization’s goals, objectives, and key performance indicators (KPIs). Custom dashboards enable businesses to display the most relevant data in a way that is meaningful to stakeholders, enhancing decision-making processes and ensuring that users can focus on the information that matters most to them.

By customizing the dashboard, businesses can integrate data from various sources and showcase critical insights that are unique to their operational requirements. This can lead to improved efficiency, better tracking of performance, and enhanced strategic planning. The flexibility to customize elements such as visuals, layouts, and included data points aligns the dashboard’s functionality closely with the organization's specific analytical and reporting needs, making it a vital tool for effective data analysis and visualization in the workplace.